Is Visibility a Product or Feature?

A number of real-time visibility solutions have been introduced in the past decade, including Real-time Transportation Visibility Platforms (i.e., software solutions that provide real-time tracking and status updates on shipments across various transportation modes). A longstanding debate is whether real-time transportation visibility solutions provide enough unique value to remain a standalone product or if they should be acquired and integrated into broader supply chain platforms. Do you currently use a real-time transportation visibility solution? Which side of the debate are you on? What are the biggest challenges or limitations with real-time transportation visibility . . .

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