Advancements in social networking and mobile computing, as well as ongoing complaints from customers, are prompting supply chain software vendors to rethink and innovate their user interfaces. The use of virtual digital assistants, like Apple's Siri and Amazon's Alexa, is one area of innovation. How would you characterize the user experience of your supply chain and logistics software applications? How interested would you be in using a virtual digital assistant as a user interface for your supply chain and logistics applications . . .